GOOD STRATEGY MAKES EVERYTHING CLEARER.

MBA | Senior Marketing Strategist

Connecting business thinking, brand strategy and sharp storytelling to solve complex challenges and uncover growth opportunities.

A brand that lost its focus?

Research full of research but short on insight?

A business challenge without a clear answer?

I help connect the dots.

I turn complexity into direction.

With a blend of business thinking, brand strategy and a love of clear storytelling to help teams move forward.

from insight to impact

Connecting business challenges, audience insight and brand strategy to create meaningful growth.

BRAND FOUNDATIONS

01

Define what makes you different.

  • Brand Architecture

  • Brand Positioning & Strategy

  • Brand Evolution & Rebranding

research & insights

02

Find the meaning behind the data.

  • Qualitative & Quantitative Research

  • Market & Audience Insights

  • Trendspotting & Cultural Intelligence

  • Research Analysis & Recommendations

03

Turn strategy into a plan.

  • Annual Brand & Marketing Plans

  • Campaign Strategy & Planning

  • Content Planning & Briefs

BRAND Planning

Make your marketing work harder.

  • Marketing Process Optimization

  • Strategic Training & Collaboration

  • Project Management & Oversight

effectiveness

04

A few things I helped bring to life.

Strategy, insights and creative thinking across brands, audiences and business challenges.

SPORTS l CULTURE

CANADIAN OLYMPIC COMMITTEE - BRAVE IS UNBEATABLE

Brand Platform l Campaign Planning

RETAIL l MARKETING OPERATIONS

WALMART

Stakeholder Inverviews l RACI l Briefing Process

SPORTS BETTING

PROLINE / PROLINE+ - MAKE THINGS INTERESTING

Customer Segmentation l Competitive Analysis l Brand Refresh

GROCERY

METRO - EAT AS YOUR ARE

Creative Brief, Cultural Insights

AUTOMOTIVE l RETAIL

FORD - FORD EMPLOYEE PRICING

Workshop Design l Facilitation l Campaign Refreshj

THE STRATEGIST WHO CONNECTS THE DOTS.

With 17+ years in advertising and an MBA, I bring a curious mind, a collaborative spirit and a knack for making the complex feel simple.

Outside of work, I’m a powerlifter, a fiction devotee and an optimist by default. I enjoy lifting heavy, getting lost in a good plot and believing there’s usually a better way to do things. Turns out, that mindset works pretty well in strategy, too.