01 | THE CHALLENGE
Too much work. Too little structure.
Walmart Canada’s cross-functional Marketing and Communications teams were overwhelmed by the volume of work, without clearly defined processes and tools to manage incoming requests. The result? Lengthy briefing timelines, repeated restarts and a process that put both work quality and speed to market at risk.
02 | THE APPROACH
Listen, align and redesign.
I began by conducting 16 stakeholder interviews and shadowing five Walmart employees to understand how work moved through the organization.
Using these insights, I facilitated five co-creation workshops to map the existing process, clarify roles and responsibilities through a RACI framework, and identify opportunities to simplify the briefing journey.
I then developed revised process flows and new strategic and tactical briefing templates, designed to guide requestors through the information needed to get projects moving.
03 | THE OUTCOME
A clearer process. Faster briefs. Better collaboration.
The result was a more structured foundation for getting the right information, people and decisions in place earlier, helping teams move work forward with greater clarity.
